Let's be honest — nobody walks into an F&I office excited. Customers dread it. Finance managers grind through it. And dealerships bleed time, profit, and customer goodwill every single day because of a process that hasn't evolved nearly fast enough.
In the latest two-part episode of LotTalk Powered by LotPop, hosts Chris Keene, John Anderson, and Renaldo Leonard sat down with two guests who are actively working to change that: Danielle Mills Walden and Phillip Greer of Upstart — a fintech company that's bringing AI-powered lending into the automotive space in a way that's turning heads and closing deals faster than ever.
Here's what you need to take back to your desk.
The Problem Nobody Wants to Talk About
Your F&I department might be the most profitable — and most broken — part of your dealership.
Chris Keene said it plainly: dealers can do everything right on the acquisition side, work their inventory intelligently, drive traffic, and build a great sales process — and then blow the whole deal in the F&I office. Too much wait time. Too many steps. Too many calls back to lenders who won't pick up on a Saturday night.
John Anderson, a former GM, put the customer experience in blunt terms: "Most people would rather have five Novocaine shots or a root canal without Novocaine than go through F&I."
That's your competition right now. Not the dealer across town — it's the experience itself.
What Upstart Is Doing Differently
Upstart came into automotive after already proving their AI decisioning model in personal loans. The premise is straightforward: instead of sizing up a borrower by their FICO score alone, Upstart's AI analyzes over 1,000 data points to determine the true likelihood of repayment.
Danielle Mills Walden gave a clear example of why this matters:
"Think of a nurse who just got out of nursing school. She doesn't have a lot of credit. A traditional lender might say, thin file, move on. We look at everything that nurse did to get to this point — her consistency, her bills, her employment path — and we give her that opportunity where she wouldn't get one elsewhere."
This isn't just a feel-good story. For dealers, it translates to more deals funded that would have otherwise walked. Customers who fall through the cracks of traditional lending — not because they're bad credit risks, but because their credit profile is incomplete — now have a path to approval.
And when there is a deal to fund? The offer comes back instantly. No waiting for the bank to open. No back-and-forth with a rep to shave a point. The AI generates the offer, prices the collateral using real market data, and puts it in front of the dealer immediately.
Phillip Greer painted a picture every F&I manager will recognize:
"Customer walks in at 6:59. You close at seven. Now I'm there till 11. But what if we give you an offer by 7:03 and you're walking out by eight? That's the difference."
The Digital Retailing Connection
Upstart isn't just a lender sitting at the back of the process. Their Digital Retailing (DR) platform integrates directly into a dealer's website, giving customers the ability to build their deal, get a trade appraisal through KBB, and submit a credit application — all on a soft pull that doesn't hurt their credit score.
By the time that customer calls or walks in, the BDC or sales manager already has a complete lead, a soft pull approval, and a payment number to open the conversation with. That changes the entire tone of the interaction.
Instead of: "Hey, I saw you wanted to buy a Ram 1500..."
It becomes: "Hey, I can get you done on that Ram 1500 at around $743 a month. When can you come in?"
That's a different phone call. That's a higher show rate. And when the customer arrives, the sales manager isn't starting from scratch — they're confirming a deal the customer already mentally made.
Philip added one more layer that dealerships should pay attention to: the AI will also suggest relevant F&I products based on that customer's profile and vehicle type. A customer buying a minivan with four kids? Paint and dent protection is already loaded in before they hit the box. The deal is being built intelligently before the customer even shakes a salesperson's hand.
The Leadership Framework: Three Things Dealers Get Wrong
Part Two of the episode pivoted from the technology to something equally important — implementation. Because a product is only as good as the people using it, and this is where Danielle Mills Walden dropped the real gold.
She outlined three non-negotiables for any dealer bringing AI into their F&I process:
1. Partner with a company that has a real training team. Not a "set it and forget it" vendor. Not a product dump and a 30-minute Zoom call. You need a partner with structured onboarding, ongoing training, and a team that stays involved after the contract is signed. Danielle said it directly: if you're coachable and raising your hand for help, but your vendor doesn't have the support infrastructure to catch you, you've already failed — and it has nothing to do with AI.
2. Identify and empower a champion. Find the person in your store who's always asking about faster ways to take pictures, or wondering why you're not doing more on Instagram. That's your champion. Give them ownership of the new tool, invest in their training, and let them carry the flag internally. Philip's analogy was sharp: "If you give me one champion, I can make everybody else a champion." Don't put someone in the role because they have seniority. Put in the person who has energy and buy-in.
3. Be coachable — and make sure your team feels safe enough to raise their hand. Renaldo Leonard zeroed in on this one. If people don't feel comfortable saying "this isn't landing for me," they'll just sit there, nod, and the training evaporates the moment the vendor leaves. Build a culture where it's okay to slow down and say you don't understand. A feedback loop that's honest, not performative, is what makes adoption stick.
What to Do When Adoption Stalls
One of the most practical segments of the episode tackled a scenario every dealer has lived through: 90 to 120 days in, the product isn't performing, and the team isn't using it.
Danielle's advice was direct — and dealers need to hear it before they sign anything:
Don't let the decision maker buy alone. Before you close on any new technology, bring in your finance managers, your sales managers, the people who will actually use it daily. Let them see it. Let them interact with the team. The dealers who have the most success aren't the ones whose GMs got excited in a sales meeting — they're the ones who got buy-in from the floor before the contract was signed.
And if it's already failed? Call a meeting. Get the biggest detractor in the room. Ask them why it's not working. Then, instead of forcing the dealership to fit your process, fit your process around the dealership. Two more weeks of full commitment, with active support — that's the reset.
Philip's team operates with an 80%+ success rate on new installs reaching minimum performance benchmarks, and his explanation was simple: they plan with the end in mind, know who the detractor is before they walk in, and never consider the handoff from sales to launch to account management a "hand-off" at all. Everyone stays involved.
The Power Tool Principle
Chris Keene wrapped the two-episode run with the analogy that ties everything together:
"The power tool didn't get rid of the carpenter. The power tool made the carpenter more efficient — reduced friction, improved time, gained trust through accuracy. This AI piece in F&I is doing the same thing."
Dealers who are slow to adopt AI in their F&I office aren't just missing efficiency gains. They're letting deals walk out the door, letting customers have a miserable experience, and ceding competitive ground to the dealers who are already using these tools right now — not planning to.
As Danielle put it: "Be the person that's open to learning and doing more versus the one that's resisting and holding back. If you do that, you'll ultimately be a part of the future, not a part of the problem."
The F&I office has always been where deals go to either die or thrive. AI isn't changing that equation — it's just finally giving the tools to make sure more of them thrive.
Want to reach Danielle and Phillip from Upstart? Head to lottalkpodcast.com and find their contact info in the resource tab. Also check out their podcast, Leadership in the Dealership, available on Apple, Spotify, and YouTube.
About LotTalk Podcast: LotTalk is powered by LotPop and hosted by Chris Keene, John Anderson, and Renaldo Leonard. The podcast brings actionable insights, industry trends, and expert analysis to automotive professionals. Listen on YouTube, Spotify, Apple Podcasts, or visit lottalkpodcast.com.
